Custom site, inventory, Stripe checkout, order management, the brand voice your work actually has. Built around what you make, not a template.
Etsy
6.5% transaction fee + listing fees + ad costs. Your work next to mass-produced lookalikes. Their algorithm decides who sees you.
Shopify default
Built for high-velocity e-commerce. Your bespoke piece treated like a SKU. Theme that looks like everyone else's.
Instagram only
No checkout, no inventory, no email list, no archive. The platform owns the relationship — you rent the audience.
Slow craft needs slow infrastructure. A site that doesn't rush. A pace that matches the work. Buying that begins with finding the right piece, not pushing through a funnel.
Not a shop. A digital home for the craft — process, materials, pieces, story. Buying happens; it just isn't the centerpiece.
Not Etsy. Not Shopify's default. A custom-designed home that breathes the texture of what you make — generous space, slow typography, intentional rhythm. The site is the first impression of the craft.
Each piece gets its own page, its own story, its own pace. Photography, materials, process, price. Not a product grid optimized for conversion — a gallery designed for the right person to find the right piece.
Direct sales. You set the price, you keep the brand, you own the relationship. Stripe takes their 2.9%. Etsy keeps 6.5% + listing fees + ad costs. I replace that.
Track what's available, what's reserved, what's sold. For bespoke work, a custom-order pathway that begins with a conversation, not a cart.
When a new collection drops, your people hear about it first. Email capture built in, list grows organically. No Mailchimp template — your voice, your rhythm.
Your code lives in your GitHub. Your domain is in your name. Your customer list is in your database. If we ever part ways, you walk away with the keys. No platform holding your craft hostage.
A product page that doesn't feel like Shopify. Process before price. Waitlist instead of buy-now-pay-now. The pace of the work, on the page.
Linen wrap · indigo dye
The process
−The mordant takes four days. Linen rinsed, dipped, dried, dipped again. Indigo deepens with air, not heat. Each piece holds its own gradient — no two finish the same.
Next batch ships November
Join the waitlist · no charge until ready
Your craft · sold the way it was made.
Shopify is built for fast-moving consumer goods. Your craft moves at a different speed. Different infrastructure for a different rhythm. Here's what Shopify can't do:
Lead with story — every product page prioritizes "buy now," your craft needs "process first"
Show edition data, material origin, dye batch, mordant time — the things that make the piece what it is
Run a real waitlist — it's a third-party plugin, not a native primitive
Adapt to a 12-piece-a-year inventory model — the system assumes scale
Look like anything but Shopify — even with a custom theme, the bones show
Hold a 2,000-word essay next to a $400 piece without it feeling clumsy
Shopify sells more, faster. Your work sells less, slower, and worth more. Different infrastructure.
You own the code, your customers, your domain. From day one. No marketplace fee, no monthly subscription, no platform tax.
Book a callNo pitch. Just a conversation about your work and whether I can build the right home for it.