Notes on what I see building platforms for artists, creatives, changemakers, practitioners, facilitators, and organizations — the patterns, the problems, and why most off-the-shelf tools were never designed for this work.
Why linking to six platforms isn't a digital strategy
Your Linktree has six links. Each one sends people to a different platform with a different login, a different brand, and a different experience. That's not a digital presence — it's digital fragmentation.
Read moreWhat changes when you stop paying rent on other people's software
A teacher running a certification school across Teachable, Calendly, Stripe, WhatsApp, and Google Sheets. Here's what happens when we replace all five with one custom platform.
Read moreWhy the best time to build real infrastructure is before you need it
Most practitioners come to me after they're already drowning in admin. But the ones who build early — before the spreadsheets become unmanageable — save themselves years of pain.
Read moreIf your work needs infrastructure that doesn't exist yet, I'd like to hear about it.
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