All Case Studies

Proyecto Salvaje

Regenerative Neighborhood — El Zapotal, Oaxaca

The Challenge

A regenerative neighborhood in El Zapotal, Oaxaca — 10 minutes from Mazunte — offering 750 m² plots on fertile land for families willing to build with natural materials, share infrastructure, and live by community agreements. The challenge was communicating the vision and requirements to attract aligned families — without looking like a real estate listing or an eco-village marketing page. Pricing in three currencies (MXN, EUR, USD) for an international audience.

Key Decisions

The platform needed to filter before it attracted. Most land community sites try to sell the dream — this one needed to present the reality: natural building requirements, community governance, shared infrastructure responsibilities, and the ecological framework. We structured the information architecture to lead with the land and the values, present the practical requirements clearly, and make plot availability and pricing transparent — so that by the time someone reaches the inquiry form, they're already self-selected.

What Was Built

A platform that tells the land story, presents 750 m² plot availability with multi-currency pricing, explains the natural building requirements and community agreements, and handles inquiries — grounded in the ecology of the project, not sales language.

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